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Kinetic Type

Classic lines meets modern design. This newspaper revamp was designed with the reader in mind. A clean and traditional aesthetic was used with the idea to regain the respect and admiration for USA Today and the newspaper as a medium overall.

 

Kinetic Type

People effortlessly type out text using software that manipulates and rearranges pixels. Open Closed was brought to life by taking a small aspect of our digital spaces and bringing it into the physical. We sought out to create kinetic type that had the ability to take on multiple forms. Many weekends lost, countless mistakes, and hours of math. What can I say? Challenges excite us!

Role: Art Direction, Concept, Design, Production
In Collaboration with Andy Reed & Phillip Cheung