If You Know You Know
2 weeks prior to the launch of Etnies Icons and their signature styles, we covered the streets of Los Angeles with posters based around the iconic outsole footprint. The campaign message IF YOU KNOW YOU KNOW was front and center and inspired from previous Etnies ads during the mid 90’s.
After 2 weeks of build up Etnies launched the Icons line. Digital (web banners) and print (magazine & catalog) ads were produced across Zumiez, Journeys, and Footwear News channels.
Footwear News Magazine Ad
Featuring artist Nolan Cooley & Ryan Sheckler