Etnies Icons Fall 2018

With 90’s nostalgia hitting full force Etnies pulled the trigger and introduced their Icons Collection. Styles that revolutionized skateboarding footwear. A tribute to heritage. Built by originality.

Senior Art Director: Dave Kania

Art Director, Design, Animation: Kevin Parra

Lifestyle Photographer: Dominic Cooley

Studio Photographer: Sam Olson

Stylist: Ingrid Aguilar

If You Know You Know

2 weeks prior to the launch of Etnies Icons and their signature styles, we covered the streets of Los Angeles with posters based around the iconic outsole footprint. The campaign message IF YOU KNOW YOU KNOW was front and center and inspired from previous Etnies ads during the mid 90’s.


Instagram Post


After 2 weeks of build up Etnies launched the Icons line. Digital (web banners) and print (magazine & catalog) ads were produced across Zumiez, Journeys, and Footwear News channels.

Homepage Banners


Instagram Posts

Footwear News Magazine Ad


Featuring artist Nolan Cooley & Ryan Sheckler

Artboard 1.jpg