With 90’s nostalgia hitting full force Etnies pulled the trigger and introduced their Icons Collection. Styles that revolutionized skateboarding footwear. A tribute to heritage. Built by originality.
Role: Art Direction, Design, Animation
Senior Art Director: Dave Kania
Lifestyle Photographer: Dominic Cooley
Studio Photographer: Sam Olson
Stylist: Ingrid Aguilar
IF YOU KNOW YOU KNOW
2 weeks prior to the launch of Etnies Icons and their signature styles, we covered the streets of Los Angeles with posters based around the iconic outsole footprint. The campaign message IF YOU KNOW YOU KNOW was front and center and inspired from previous Etnies ads during the mid 90’s.
After 2 weeks of build up Etnies launched the Icons line. Digital (web banners) and print (magazine & catalog) ads were produced across Zumiez, Journeys, and Footwear News channels.